Client

Client

Huddle is a holistic ADHD coaching start-up that empowers young people with ADHD to reach their potential and live happy lives by embracing their neurodivergence. They are developing new functions, including a symptom monitor, sleep hygiene coordinator, meal and nutrition organiser, and an online social community to foster healthy relationships over vanity.

Founder: Isaac Knapp

Huddle is a holistic ADHD coaching start-up that empowers young people with ADHD to reach their potential and live happy lives by embracing their neurodivergence. They are developing new functions, including a symptom monitor, sleep hygiene coordinator, meal and nutrition organiser, and an online social community to foster healthy relationships over vanity.

Founder: Isaac Knapp

Project

Project

People with ADHD and other neurodiversities often feel different from neurotypical individuals due to unique traits in organization, communication, emotions, and cognition, affecting their social interactions. This can lead to isolation, vulnerability, seeking incompatible friendships, or excessive people-pleasing.

Connecting with others who share ADHD is especially difficult without accessible databases or registers, as directly asking can risk offense or emphasize differences. Moreover, traditional social media features can be challenging in terms of usability and the way they are perceived by neurodivergent individuals.

To address this challenge, Huddle suggest developing "ADHme," a social media platform for people with ADHD. It aims to:

  • Connect users

  • Foster personal connections

  • Organize ADHD-centric events

  • Share supportive content

  • Highlight inspirational individuals with ADHD

People with ADHD and other neurodiversities often feel different from neurotypical individuals due to unique traits in organization, communication, emotions, and cognition, affecting their social interactions. This can lead to isolation, vulnerability, seeking incompatible friendships, or excessive people-pleasing.

Connecting with others who share ADHD is especially difficult without accessible databases or registers, as directly asking can risk offense or emphasize differences. Moreover, traditional social media features can be challenging in terms of usability and the way they are perceived by neurodivergent individuals.


To address this challenge, Huddle suggest developing "ADHme," a social media platform for people with ADHD. It aims to:


  • Connect users

  • Foster personal connections

  • Organize ADHD-centric events

  • Share supportive content

  • Highlight inspirational individuals with ADHD

People with ADHD and other neurodiversities often feel different from neurotypical individuals due to unique traits in organization, communication, emotions, and cognition, affecting their social interactions. This can lead to isolation, vulnerability, seeking incompatible friendships, or excessive people-pleasing.

Connecting with others who share ADHD is especially difficult without accessible databases or registers, as directly asking can risk offense or emphasize differences. Moreover, traditional social media features can be challenging in terms of usability and the way they are perceived by neurodivergent individuals.


To address this challenge, Huddle suggest developing "ADHme," a social media platform for people with ADHD. It aims to:


  • Connect users

  • Foster personal connections

  • Organize ADHD-centric events

  • Share supportive content

  • Highlight inspirational individuals with ADHD

Project breakdown

Project breakdown

The project was broken down into 4 core stages based on the Double Diamond Method:

The project was broken down into 4 stages:


DISCOVER

DEFINE

DEVELOP

DELIVER

DISCOVER

I

Understand the problem by speaking to and spending time with those affected.


Understand the problem by speaking to and spending time with those affected.


USER RESEARCH

USER RESEARCH

Interviews/ Affinity mapping

Interviews/

Affinity mapping

Six neurodivergent users aged 18-59 were shortlisted from the survey based on these criteria:


  • They have ADHD or were recently diagnosed with it

  • They use digital platforms to interact

  • They want to expand their friendship circle

  • They are open to meeting people in real life


While it was assumed ADHD users found conventional social media overwhelming, it turned out they enjoyed using it to interact with similar interest communities but struggled to turn online connections into real ones.

Competitor analysis

Competitor Analysis

Competitor research showed most ADHD-friendly apps focused on productivity, with features like routine-building, habit tracking, and task focus, using simple interfaces, progress indicators, rewards, and personalization.


While there are a few coaching and dating apps for people with ADHD, there is a noticeable lack of social apps based on mutual interests.

Competitor research showed most ADHD-friendly apps focused on productivity, with features like routine-building, habit tracking, and task focus, using simple interfaces, progress indicators, rewards, and personalization.


While there are a few coaching and dating apps for people with ADHD, there is a noticeable lack of social apps based on mutual interests.

DISCOVER

I

Key findings

Challenge your assumptions to define the real problem.


  • Most ADHD-friendly apps focus on productivity, not connections, which is great for ADHme


  • Conventional social media features like read receipts and ‘likes’ can induce anxiety, but ADHD users are more anxious about real-world interactions


  • ADHD users hyperfocus on passions, making shared interests key for socialising


  • ADHD users crave community and belonging, needing a different approach to encourage real-life connections.

Challenge your assumptions to define the real problem.


  • Most ADHD-friendly apps focus on productivity, not connections, which is great for ADHme


  • Conventional social media features like read receipts and ‘likes’ can induce anxiety, but ADHD users are more anxious about real-world interactions


  • ADHD users hyperfocus on passions, making shared interests key for socialising


  • ADHD users crave community and belonging, needing a different approach to encourage real-life connections

DEFINE

I

Insights from the discovery phase can redefine the challenge.


Insights from the discovery phase can redefine the challenge.


USER EXPERIENCE

Persona / Empathy Map

Personas / Empathy Maps

Personas/ Empathy Maps

USER EXPERIENCE

Experience Map & Task Analysis

Experience Map

& Task Analysis

User Stories

User Stories

User Stories

As a new resident in an isolated town, I would like to meet new people so I can expand my friendship circle.


As a socially anxious person, I would like to meet people with the same interests so I can feel more at ease.


As a busy copywriter, I would like to meet people close to me so I we can meet frequently.

Problem Statement

Personas / Empathy Maps

Problem Statement

Lena needs a way to feel more confident approaching new people because of her social anxiety.

We believe that by introducing her to groups with similar interests she will feel more confident to make that first step.
We will know this to be true when we see her positive reviews after interacting with the communities.

DEFINE

I

Key findings

  • Personas help us empathise with users by understanding their challenges


  • ADHD users are motivated to expand their friendships by location proximity and shared interests


  • For ADHD social media users, the screen acts as a security blanket, often preventing real-life meetings


  • New friendships start with curiosity, leading to pre-meeting nerves and relief if common interests are shared

DEVELOP

I

Encourage diverse solutions, seek external inspiration, and co-design with various people.


Encourage diverse solutions, seek external inspiration, and co-design with various people.


IDEATION

IDEATION

Brainstrorming & Storyboard

Brainstrorming

& Storyboard

IDEATION

Ideation is the creative phase where we generate numerous ideas, examining the user’s problem from various angles. We write or sketch every idea, no matter how unusual. A storyboard illustrates the prospective user successfully using the product in a critical situation.

Ideation is the creative phase where we generate numerous ideas, examining the user’s problem from various angles. We write or sketch every idea, no matter how unusual. A storyboard illustrates the prospective user successfully using the product in a critical situation.

USER JOURNEY

USER JOURNEY

User Flow & Site Map

User Flow & Site Map

USER JOURNEY

USER INTERFACE

USER INTERFACE

Wireframes

Wireframes

USER INTERFACE

DEVELOP

I

Key findings

  • Solutions come from non-judgmental creative thinking


  • Having all the answers isn't essential; giving space for every idea is


  • Effective information architecture helps users find information and complete tasks


  • Keep users’ challenges and needs in mind throughout the journey

  • Solutions come from non-judgmental creative thinking


  • Having all the answers isn't essential; giving space for every idea is


  • Effective information architecture helps users find information and complete tasks


  • Keep users’ challenges and needs in mind throughout the journey

DELIVER

I

Delivery includes testing small-scale solutions, discarding ineffective ones, and refining successful ones.

Delivery includes testing small-scale solutions, discarding ineffective ones, and refining successful ones.

USER INTERFACE

Low fidelity prototype


Low fidelity prototype


USER INTERFACE

User flow 1: Input a handful of interest filters and simply explore related communities before signing up.

User flow 2: Optionally input further filtering. Identify the first community of interest and contact the community leader to join the community

User testing

User testing

User testing revealed key findings, leading to changes in user flows:


  • Users open the app with a mission to find relevant content and quickly judge its relevance


  • Allowing users to add interests from the start personalizes the experience, encouraging full sign-up


  • The 'Explore' option should provide a preview of communities without interest filtering


  • Users should control whether to join a community, not the community leader, to prevent favoritism

Low fidelity prototype revision


Low fidelity prototype revision

Low fidelity prototype revision

User flow 1: Sign up with interest filters in a step-by-step process

User flow 2: Explore related communities (based on the information submitted on the sign up journey). Identify the first community of interest, join it and contact the community leader

Branding


Branding

Branding

When it came to branding, ADHme came with a blank slate which gave me the unique opportunity to develop its own aesthetic identity.

At its core, the brand represents: Empowerment, Community, Diversity of thoughts, Connection, Understanding, Inclusion, Friendship, Collaboration, Celebration of differences, Enlightenment, Belonging, Synergy

DELIVER

I

Key findings

  • Prioritize the user’s needs and mission in every design decision


  • Allow users to personalize their experience to increase investment


  • Ensure a clean, straightforward user experience for all


  • Test ideas with users and adjust based on feedback


  • You don't need all the answers; just be willing to figure it out

  • Prioritise the user’s needs and mission in every design decision


  • Allow users to personalize their experience to increase investment


  • Ensure a clean, straightforward user experience for all


  • Test ideas with users and adjust based on feedback


  • You don't need all the answers; just be willing to figure it out

  • Prioritise the user’s needs and mission in every design decision


  • Allow users to personalize their experience to increase investment


  • Ensure a clean, straightforward user experience for all


  • Test ideas with users and adjust based on feedback


  • You don't need all the answers; just be willing to figure it out

Thank you for your time!

Thank you for your time!

Thank you for your time!

Thank you for your time!

andrianalaskari.com

andrianalaskari.com

andrianalaskari.com